Asher Jay, National Geographic explorer turned entrepreneur, is the founder of Henoscene a community-driven blockchain application that brings accountability and radical transparency to Corporate Social Responsibility and Environmental Social Governance commitments. Jay is an international adventurer and public figure whose career arc has taken her from fashion designing on Seventh Avenue to campaigning against blood ivory on its Billboards. Jay’s work has contributed to raising consumer awareness and empowering citizen action for well known brands like Prada, Adidas, Citizen Watches, Loreal and others. Jay advises corporations and multinational companies on their sense of purpose which informs the integrity emulated by their ESG and the conviction evidenced by their CSR.